What is the Privacy Policy?
A privacy policy is a document detailing the personal information an organization collects in its operations. The policy includes details such as who the organization collects this personal information from and how it is collected. The privacy policy may also include details about the cookies used, and this information may be explained in a separate document titled "Cookie Policy.".
What should be included in the Privacy Policy?
A good privacy policy;
- Groups of individuals whose personal data is being collected,
- Which personal data is collected,
- Where this data is stored,
- The purposes for which personal data is collected and, if any, the legal grounds for these collections.,
- The organization may specify to whom and for what reasons the data may be transferred.,
- How long this personal data will be stored,
- It should cover key topics such as how to contact the organization with complaints and requests.
In addition, the privacy policy may include legal notices regarding links to third-party sites or details about the cookies being used.
Why Should You Have a Privacy Policy?
Almost all developed countries have mandatory privacy policies in their legislation, stipulating that certain texts, under different names, must be available regarding users' personal data. In our country, the Law on the Protection of Personal Data mandates the preparation of an information text for individuals whose personal data is being processed, and the Regulation on Service Providers and Intermediary Service Providers in Electronic Commerce imposes a similar privacy text obligation on those conducting electronic commerce activities.
Regulation on Service Providers and Intermediary Service Providers in Electronic Commerce
Article 7 – (1) The following information shall be kept up-to-date under the heading "transaction guide" on the main page by the intermediary service provider and the service provider who sells in an electronic environment, in a way that can be directly accessed through the network where electronic commerce transactions are carried out: …c) Privacy policies regarding personal data obtained due to e-commerce transactions.
General Data Protection Regulation
If your company operates in Europe or processes personal data of users based in Europe, you must comply with GDPR and therefore have an easily accessible privacy policy.
Where should your Privacy Policy be located on your website?
Your privacy policy should be located in a place easily accessible to users, not deep within your website. It's generally recommended that it be prominently displayed and known to visitors.
To receive advice on this matter, please contact our expert team. Contact page.
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